Epson MD Bruno Turcato launches the new range of EcoTank printers.
Ding dong the cartridge has gone. Well, maybe it has. Not in all printers but certainly in Epson's newly revealed range of EcoTank printers which got the right royal treatment with a special launch at the Park Hyatt Hotel in Sydney.
And there were at least 60 people on hand to witness the reveal. After a few speeches, and with a flick of the hand, a cloth was pulled back and three models of the EcoTank shone darkly (they are black).
Flash bulbs popped, people wondered if they do really run 2 years ona tankful - and you get the feeloiing that a ton of consumers will be happy if that do. Because, let's face it, cartridges are messy, awkward to handle, sometimes awkward to find, and always run out least when you want them to.
So what is Epson offering?
The new EcoTank range consists of the Expression ET-2500, Expression ET-2550 and WorkForce ET-4500 aimed at the home user and the WorkForce ET-4550 for the home office user.
The Epson EcoTank ET-2500, ET-2550 and WorkForce ET-4500 and ET-4550 are wireless all-in-one printers with integrated ink systems, ideal for busy homes and home offices looking to cut their printing costs. Thanks to the integrated high-capacity ink tanks, ink is supplied continuously to the printer, so there are no cartridges to replace making printing a hassle free experience.
The use of ink bottles means there are no cartridges to change, ever. If required one simply tops up the tanks and continues printing without worry. Additional high-volume ink bottles can be purchased (all ink bottles only cost $16.99 each except the large black ink bottle for the ET-4550 which costs $24.99) that have a drip free-free nozzle and resealable cap for easy storage. The replacement bottles also hold enough ink to print a claimed 4000 pages in black and 6500 pages in colour (ET-2500, ET-2550, ET-4500) and 6000 pages in black and 6500 pages in colour (ET-4550).
The compact entry level ET-2500 has auto-setup making it simple to connect all computers and laptops to the printer. In addition users can print wirelessly from Android and iOS phones and tablets using Epson’s free iPrint app. iPrint is free to download from the Apple App store or Android Play store and allows users to easily print web pages, Microsoft Office documents, photos and PDFs. The ET-2500 prints up to 4000 pages in black and 6,500 pages in colour and printing is in three easy steps - fill, setup and print. The ET-2500 also features multifunctional print, scan, copy and Wi-Fi options and up to 2400 dpi scanning.
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