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How much will AMD's Zen cost? Here's what we think

Gordon Mah Ung | Dec. 14, 2016
AMD's upcoming 8-core chip might cause a CPU price war. Here's why.

Why? Between of Win32 on ARM and its new found love of self-driving cars and the Internet of Things, Intel may no longer have the stomach for a CPU war in computers, too.

So what's the likely scenario?

My gut tells me old habits die hard and Intel, like AMD, is a competitive company—which means an 8-core Zen at a disruptive place is a likely course (though maybe not as low as some of the rumors suggest). Witness the aggressive $200 MSRP of the Radeon RX 480 as AMD battles Nvidia for graphical supremacy for precedent. 

So brace yourselves. I think we're in for a price war sure to make the PC stronger in the end.


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