In a unified ecosystem, both consumers and enterprises are more likely to purchase multiple devices that are guaranteed to be interoperable across apps, services, and content.
"For OEMs, this creates more opportunities to earn net-new business via sales of multiple devices, or coax users away from Apple's comparatively proprietary ecosystem," Narcotta said.
Weakness in Apple's Mac division creates opportunity for Windows PC partners
According to Narcotta, Apple's weakened Mac PC business is "fertile ground" from which Windows rivals can reap larger profit per sale.
"Fleeting meaningful design and technology innovations, and declining unit shipments due to weakened demand, show Apple's Mac PC business is in maintenance mode," he said.
"With the company's go-to-market and strategic planning centered on the iPhone, the Mac PC business, once the gateway for consumers and enterprise into Apple's ecosystem, will be relegated to a smaller supporting role within Apple."
TBR believes Mac PC line-of-business managers are primarily tasked with maintaining Mac PC margins as even in a declining state, Apple's Mac segment generates the highest gross and operating margins in the PC industry.
Additionally, Apple managers will more than ever be seeking ways to eke greater profit per sale as unit shipments decline.
"In 2017, Apple will be more than ever, the iPhone company," Narcotta added.
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