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How Yash Raj films archived a collection of 55 classics

Shubhra Rishi | Jan. 17, 2014
Yash Raj Films' stable of about 55 films needed a storage solution to ensure the safety of many of its classics and make them easy to re-purpose. IT had just the solution.

For instance, considering that the total digital assets of an entire film could take up to 12-15 terabytes of hard disk space, the solution allowed YRF to simplify search of its film frames and footage, current or old. A critical advantage was the snapshot restoration feature of which saved the company a significant amount of time and ensured that there weren't any delays during a particular film's promotion and distribution.

Simultaneously, thanks to technical innovation, there's also been an increased use of computer-generated and computer-altered imagery, and a greater demand for high definition (HD) films. This has heightened the storage requirements of the media industry.

Patil says that the media industry has to be on its toes and keep up with the latest technology in the world and, with a good IT solution backing up creative content, the industry's growth will be unstoppable.

With a good storage solution, Yash Raj Films now has the flexibility to access and use its archived catalogue of films for a range of media projects across platforms such as YouTube, Netflix, iTunes, among others.

"With these platforms being accessible to millions of film lovers, having an easily accessible film catalogue that is searchable — down to the level of the single frame — is critical for ensuring global distribution," says Patil.

Additionally, the studio was able to deliver specific film files to dedicated workstations where the IT team could package the film or film clip in the appropriate format for upload, thereby ensuring maximum exposure for the entire catalogue.

"We can now respond to our media partners' requests within days, which previously used to take weeks," says Patil.

 

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