Speaking at IFA, Ricoh president and CEO Noboru Akahane said, "You can’t fully understand how great it is until you actually use it," and I found some truth in that.
It wasn't until I got the camera in my hand, started taking pictures and then viewing them that I started to get an idea for the kinds of occasions and places where an all-around picture would be fun.
The company recently held a contest where it asked users to come up with innovative and interesting applications for the camera. The winner was an app that creates augmented reality and virtual reality views based on pictures from the camera.
Ricoh is hoping word spreads and that more people start experimenting with the camera. With its introduction, the Theta S will be the high-end model in the company's line-up. The Theta m15, introduced last year, will remain on sale. It costs around $279 in the U.S.
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