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Technology adoption pendulum to swing back to enterprise: Deloitte

Brian Karlovsky | Jan. 22, 2015
Companies, not consumers, set to lead the way in adoption of wearables, drones, 3D printing and the the Internet of Things.

The pendulum of technology adoption is set to swing back from the consumer to the enterprise in 2015 with companies leading the way in wearables, drones, 3D printing and the Internet of Things.

That's according to Deloitte's annual technology, media and telecommunications predictions.

The other major prediction from the IT consultant is that 2015 will be a tipping point towards wider consumer adoption of in-store smartphone payments. Deloitte Australia TMT industry leader, Stuart Johnston, said smartphones were already being used to check balances, transfer funds and transact online, although they had not yet reached 'mobile wallet' status globally.

"However, we believe 2015 will be the inflection year," he said. "This is the first year that all mainstream mobile requirements will be addressed, including user friendly security, making smartphone payment options much easier.

He said, since 2009, mobile payments had been poised to take off, waiting for the multiple prerequisites to satisfy financial institutions, merchants, consumers and device vendors. "In Australia, the UK, Canada, and Asia Pac - and in particular early adopters Japan -- Tap and Pay is becoming universally accepted. We expect this to encourage our 'always on' Australian consumers to move easily to mobile payment, particularly given Australians take-up of mobile banking is ahead of the US, UK and Germany. "Our report predicts that some five percent of the 600 million NFC-enabled smartphones in the world, (30 million), will be used to make an in-store payment at least once a month. Also, counter to previous industry predictions that the smartphone market will plateau, Deloitte predicts a further one billion upgrades globally in 2015, signalling that the market has not yet matured or stagnated.

Over one billion of the 1.35 billion smartphones predicted to sell worldwide in 2015, will be upgrades -- new phones for those who already have one. The upgrade cycle may be lengthening, but battery capacity and age, screen size, speed, storage, software and design will continue to drive growth for smartphone refreshes. Battery life was seen as the most important factor Australians would look for in their next smartphone purchase, followed by price, according to a deloitte survey. In a surprise prediction, Deloitte's TMT report maintains that print is not dead - at least for books. Print books globally will continue to dominate the publishing industry, accounting for 80 per cent of all book sales by dollars and units, according to Australian national media lead partner, Clare Harding.

In 2015 Deloitte predicts that sales from print books will be five times the sales of eBooks.

In fact print will represent more than 80 per cent of book sales worldwide. Harding said eBooks had not substituted print books in the same way that sales of CDs, print newspapers and magazines have declined, particularly for the younger cohort (aged 18-34), and specifically for young women.


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