ESET evolving as end-to-end enterprise security company: Parvinder Walia
Yogesh Gupta |
June 28, 2016
We have extended our technology expertise to emerge as the preferred security vendor for enterprises, says Parvinder Walia, APAC sales director, ESET.
The security market is growing fast technology as organizations brace themselves from continuous attacks. Slovakia-headquartered ESET is leveraging its expertise in this area. The company has been delivering security software to organisations across the globe since 1987.
On an India visit, Computerworld India spoke at length with Parvinder Walia, sales and marketing director, ESET Asia Pacific, on the changing threat landscape and the company's renewed focus on enterprise segment.
How is ESET positioned today in the highly competitive endpoint security market?
The endpoint security market in APAC is approximately $1.7 billion, which is around 22 percent of the global market. Almost half of APAC numbers to the tune of $800 to $900 million is from Japan. Hence, we are largely focused on Japan and at present we are positioned fourth with first half share of 7.2 percent in that region. We are growing in Australia, HK and Taiwan.
The double-digit healthy growth for ESET has been due to the restructuring of operations and more engagement with channels across different markets. We are adding resources across offices, including a dedicated online team in Singapore. We aim to be amongst the top three vendors in APAC from the current number four position (with a 5.2 percent marketshare) in the endpoint security market.
India is a focused market as we have increased the team in the region with the appointment of business development executives. However, India is a complex market with many security players and the demand for more customized requirements than other countries. We witnessed a healthy double digit growth last year in India.
ESET is focusing on B2B rather than B2C like its competition, including Kaspersky and Trend Micro. Is the slump in global PC sales in the last seven quarters the reason for the shift in strategy?