A Demand For Transparency
"Some providers are reluctant to offer transparency tools to their customers, because it forces them to change their pricing model," explains Ascierto. "It's preferable for colocation customers to buy more power than they need, so they have a certain amount in reserve. But once the provider starts showing them how much power they're actually using, the customer often realises they use less power than they thought, so they start buying it in smaller increments."
"But ultimately, offering transparency tools will be an advantage for providers, because it will help them to sell power more effectively. For example, they can use trending forecasts to show customers when they will run out of capacity, and plan future IT expansions in their facilities with those customers. Also, transparency tools enable colocation companies to use power and other resources more efficiently."
451 Research sees DCIM as a future imperative for both colocation providers and their customers. Providers that aren't offering DCIM data to customers today will likely be required to do it in the near future. It's just a matter of time before colocation customers demand it.
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