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14 tips for creating business videos customers will want to watch

Jennifer Lonoff Schiff | April 11, 2014
Video marketing and communications experts share their top tips on how to create a business video that will get maximum views and shares -- with no cats involved.

13. Use YouTube. "Even if you plan on embedding your business video in a custom player on your website or using another embed from sites like Vimeo, post it on YouTube," says David Shiffman, founder and brand elevator, Brandamos, an Internet marketing firm. "YouTube, which is owned by Google, is the second largest search engine on the Internet." And "with a properly optimized video title, tags and description, you increase your chances of Google ranking your video for relative keywords," he says.

And be sure to "take advantage of YouTube's transcript feature," adds Carrus. "Including a video transcript will help make your video accessible to the hearing impaired, and will also help boost your SEO."

14. Share your videos on social media and with existing and prospective customers (via email newsletters). What if you made a business video and nobody knew about it or saw it? To make sure you get maximum viewership, post your video not just on YouTube but on your Facebook page and on Twitter and LinkedIn. And let people know about it via your email newsletter or a press release.


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