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2013: A promising year ahead

Julia Talevski and Hafizah Osman | Dec. 18, 2012
2012 was a year of change for the channel. Evolving business strategies, keeping up with the demands of new technologies, and running a business with the constraint of a weak economy were just some of the challenges it faced.

"Analytics is being transformed because you can get up to date information on your mobile device. That's setting a scene for value-added services because these are all new facilities that people haven't quite worked out how to get value out from yet."

Distribution Central co-founder, Nick Verykios, foresees the growth of data analysis tools associated with storage companies.

"It is one of the largest things we will see in terms of transition within the IT industry, because what is also associated to that is the discussion around Cloud," he said.

Channel Dynamics Director, Moheb Moses, said the Cloud will be one of the fastest growing areas, but will still be a relatively small part of the IT industry. He also singled out social media as a growing platform in 2013.

Moses said it had proven its place in the business to consumer space and, in 2013, will start to establish its presence and validity in the business to business sector.

"Not just social media sites such as LinkedIn and Facebook, other mediums such as Wikis, blogs, crowdsourcing, video, microblog sites, content marketing, etcetera will creep to become more of a way to do business," Moses said.

Data#3 managing director, John Grant, highlighted opportunities within the virtualisation and services space.

"We've continued to make big investments in our as-a-service business and we've got good and competitive offerings in place. We're taking that to market aggressively and aim to see some returns from that in this financial year (FY13) and beyond," Grant said.

"The focus on the selling proposition and activity levels, professionalism in the sales process, competency in pre-sales engagements and so forth, is really key."

Solid demand

Southern Cross Computer Systems (SCCS) managing director, Mark Kalmus, said it witnessed solid demand from its customers for active directory work and virtual desktop requirements.

This also played into BYOD policies and how companies move from their current environment in-house to an offsite private Cloud. It is also taking into consideration capacity planning issues, data security and workload balancing issues.

Romanin claimed the unified communications (UC) space is set to grow, especially since Microsoft moved into that space.

"It has put UC in the front of a lot of customers' minds. UC used to be an add-on to IP telephony, but now, customers expect it to be part of a solution," he said.


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