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4 key takeaways from Samsung's Developer Conference

Al Sacco | May 2, 2016
Virtual reality, the Internet of Things and smartphones took center stage at Samsung's annual developer conference last week, but what the company didn't say was equally notable.

If nothing else, Otto serves as a tangible realization of Samsung's commitment to further IoT.

3. KNOX key to Samsung's future in enterprise — and consumer

Samsung KNOX, the company's enterprise security and management suite, is not its sexiest product — unless, of course, you're an infosec guy or gal who really loves your job. But KNOX just may be Samsung's most important offering.

Today, KNOX is first and foremost a tool for mobile administrators, and it recently received more "strong" ratings than any other rival security platform examined by analyst firm Gartner, in its February report, "Mobile Device Security: A Comparison of Platforms." However, Samsung also offers a consumer version that's not managed by IT, called My KNOX, which lets users secure different sets of data and apps on their devices.

One announcement from SDC that didn't receive a lot of media attention is that Samsung's health and fitness app, S Health, will soon integrate with KNOX to protect users' sensitive health information, according to the company.

Eric Consolazio, Cigna's vice president of connected health for its IT customer solutions and innovations group, spoke during the SDC day-two keynote, and he predicted that smartphones will soon become a hub for all of peoples' various medical information. Consolazio said smartphones will evolve into "primary care devices."

Today, privacy and security concerns keep many if not the majority of people from fully embracing their devices as medical or financial tools. If hardware and software makers are ever going to overcome those fears, they'll have to convince people the information they store on and transmit via mobile devices is genuinely secure. KNOX could help Samsung take significant steps in that direction, and its decision to integrate S Health and KNOX suggest the move may be the first of many.

4. Samsung makes EVERYTHING, and it plans to make MORE EVERYTHING

This last takeaway isn't exactly groundbreaking, but it was impossible to ignore while roaming around the SDC show floor: Samsung makes just about every kind of electronic device you can imagine: Phones; tablets; laptops, desktops and convertible PCs; smart and “dumb” TVs; cameras; displays; refrigerators; washing machines; speaker systems; motherboards; semiconductors; storage in a variety of formats; and … you get the point. And that's just the hardware side of things.

With its new commitment to VR and IoT, you can expect the company to flood those markets with new devices and software, as well. And as more and more devices connect and integrate with other services, its Artik IoT platform should help provide a more seamless experience.

In other words, Samsung already makes everything when it comes to electronics, and in the coming years, it's going to make more everything. Arguments could be made around the benefits and challenges of this reality, but one thing is for sure: You're going to hear a lot from Samsung in the near future.


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