BlackBerry rose to dominance at a time that IT admins were still dictating technology choices. Now, users have much more voice in the decision process, or simply get to choose their own device. If shoppers at Best Buy won't choose a BlackBerry Z10 over an iPhone 5 or a Samsung Galaxy SIII, BlackBerry is in trouble.
Case in point: While the traditional BlackBerry audience might be the right fit for the services provided by DisclosureNet, a cloud-based service for viewing and analyzing corporate financials and other disclosure documents. However, the company is taking a wait-and-see approach to developing a BB10 app. I spoke with Mihnea Galeteanu, product manager for DisclosureNet, who isn't confident that BlackBerry can capture the attention of consumers. He believes that because of the BYOD and "consumerization" trends, it will be difficult for BlackBerry to gain traction without consumer demand.
As the DisclosureNet dilemma illustrates, there's also a bit of chicken-and-egg syndrome involved. Consumers may opt against BlackBerry due to a lack of key apps, and the developers are less likely to create apps for the platform due to a lack of demand. It's a recipe for disaster.
4. A sinking ship
I don't know if BlackBerry will disappear completely, but it's not going to rebound. Scraping single-digit market share to take fourth place behind iOS, Android, and Windows Phone doesn't exactly instill confidence.
There have been suggestions that BlackBerry could shift gears and license the OS to other vendors--but at this point I'm not sure any vendors would bother. And there's been talk of BlackBerry being acquired in whole or in part. If your company relies on BlackBerry, this is a good time to choose a new path on your own terms, rather than waiting for the company to cave in on itself.
5. BlackBerry Fusion
One of the best reasons to start transitioning off of BlackBerry is that BlackBerry has made the process easy. BlackBerry Fusion lets you manage iOS and Android devices using your existing infrastructure. Thanks to BlackBerry Fusion, you can test out both iOS and Android without having to commit upfront, and you can migrate to a new platform (or platforms) over time.
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