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5 ways to put LinkedIn to work for your business

Michael Ansaldo | April 16, 2012
As one of the web's "big three" social networks, along with Facebook and Twitter, LinkedIn has grabbed its slice of the limelight as the space where professionals strategize their next career move.

Gather intelligence

Your competitors are already leveraging LinkedIn in some or all the ways mentioned above. Take advantage of this to stay on top of whom they're hiring, what executives are leaving, what new ventures they're involved in and what their customer sentiment is like. This is a unique opportunity to get data that could help your business gain a competitive edge.

Is your business using LinkedIn? Tell us how you're making the social network work for your company in the comments.


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