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7 ways crowdsourcing can boost your brand and customer loyalty

Jennifer Lonoff Schiff | Feb. 14, 2014
Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.

"Leaders should use their internal crowd (employees) to get new ideas, hear innovative [solutions] to business problems and see which ideas gain momentum," Perlman says. "This engages employees and gives them an opportunity to contribute, which helps convert interest to action while letting management identify those in the organization who best understand the opportunity or problem at hand. Plus, it accelerates the formation of the team who can make the proposed idea a reality."

7. Consider crowdsourcing as a form of customer outreach. "Crowdsourcing feedback from your customers lets you know what you can improve [about] your product and how to serve them better," says Will Chang, director of Product, Fundly, a crowdfunding-for-all platform. "Listening to your customers will help you learn about their frustrations and what parts of your product don't work as intended. It also shows your customers you care about them and want them involved in the process."

 

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