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9 digital marketing tips for connecting with teens

Jennifer Lonoff Schiff | Sept. 26, 2014
Marketing experts share their tips on how and where to reach the lucrative teenage consumer market in the highly fragmented mobile social universe.

"The key to marketing to teens is not to talk down to them," says Greg Rudolph, CEO, Board Blazers, LED underglow skateboard & scooter lighting. "Our product is targeted directly at teens, but you wouldn't know it from our marketing. Teens are young adults, so treat them as such. Don't try too hard to be cool. Just be authentic, fun and contemporary."

8. Invest in images. "Many of the teen-heavy platforms (Snapchat, Instagram, Tumblr) as well as platforms with a wide audience that include teens (Pinterest) are focused exclusively on images," says Nina Hale, founder and CEO, Nina Hale Inc., a strategic digital marketing agency. So "having a robust visual pool to draw from is an ideal way to reach this audience. You can also use those [images] on social mainstays like Facebook and Twitter," she adds. Indeed, "you almost have to have an image with your post to get any attention [these days]. So [it's important to have] a strong visual marketing repertoire."

9. Think mobile. "According to eMarketer, smartphone user growth has been massive and will continue to grow among teens for the foreseeable future," says Austin Paley, corporate marketing communications manager, Blue Fountain Media, a full-service digital marketing agency. Therefore "it is important for businesses to have a brand presence on mobile devices, through a mobile app or a mobile-friendly website," he says. "For ecommerce stores or brick and mortar retailers that have larger budgets, mobile apps are the clear choice. But mobile-friendly websites are a great option for businesses with smaller budgets."


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