"Your resume is a marketing document. You need to sell your expertise and stand out among your peers who may be just as qualified as you," says Macpherson.
Build your resume with the position you want in mind. Highlight your skills that are relevant to that position. Look around on job boards and see what keywords recruiters are using and add them where they fit into your resume. Include honors, awards and any charity you actively participate in. Seminars or course are often over-looked here as well.
Don't feel like dealing with the actual mechanics of resume writing? Well, there are plenty of career services companies out there that will work with to achieve your IT career goals. Whether you want to craft a resume, build a social presence or change careers altogether.
For more information on resume writing check out our resume makeover series.
"Choose a job you love, and you will never have to work a day in your life." - Confucius
4. Build a Personal Website for Your Brand
Most professionals could perhaps do without a website containing their professional brand but you work in IT, the web is a part of your life. This approach works best for people who want to display a lot of information on past jobs and products. It serves as their online portfolio. Macpherson's advice: "Don't make your site a data warehouse&make it dynamic, make it market your value."
Yes, there are many things to consider: hosting, domain names, content creation, programming and maintenance, not to mention cost but you have to ask yourself how much is your career worth to you? Like most things in life the more you put in the more you get out. It's also good to improve your SEO rankings.
If you already have one maybe it's time for an update. Make sure your contact information is easily found. You can also include the URL on resumes and cover letters. With the current IT unemployment rate at 3.6 percent competition is fierce in the tech market. Building a personal brand can be a great way to cut through the noise.
"Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiseling and scraping and polishing." - B.C. Forbes
5. Create or Refine Your Social Profiles
Social networking profiles have become critical for recruiting in the tech field. Jobs have been won or lost over them. Maybe you've been hesitant to join the social networking fray, but you can't afford to avoid it any longer. Twitter, Facebook, LinkedIn and Google+ have become necessary evils as they relate to search traffic, web presence and IT hiring.
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