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9 ways mobile and social tech improves the retail shopping experience

Jennifer Lonoff Schiff | July 10, 2015
Retail and ecommerce experts share their tips on how stores can enhance the in-store shopping experience with mobile and social media technology.

"By empowering customers to scan items as they shop and effortlessly check out, retailers ensure customers experience shorter lines and abandon fewer items," says Mueller. "Retailers are also able to reduce the number of traditional checkout stations required, reducing operational costs. With fewer traditional checkout stations, retailers can reserve valuable front-of-store real estate for product showcases."


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