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Accenture acquires PacificLink Group in Hong Kong

T.C. Seow | July 8, 2015
Move will boost Accenture Interactive's ability to help CMOs and CIOs bridge the gap between marketing and digital technologies.

Accenture is strengthening its foothold in the Asia Pacific region with the acquisition of PacificLink Group (PacificLink), which comprises PacificLink iMedia Ltd, Pixo Punch Ltd, LemonXL Ltd, AvantBiz Consulting Ltd and DMA Solutions Ltd.

Founded in 1998, PacificLink is an established digital agency group in Greater China, with capabilities including services for design and usability, technology development, digital marketing, digital strategy and e-commerce.

According to a press statement, the acquisition will significantly expand the ability of Accenture Interactive, part of Accenture Digital, to bring its digital design, marketing, content and commerce services to clients in the rapidly expanding Greater China market.

PacificLink employs approximately 240 professionals in Hong Kong and includes a number of multi-award winning agencies that specialise in creating and delivering an integrated and connected set of differentiated marketing solutions for brands on online and offline platforms.

"This acquisition bolsters the digital marketing and commerce capabilities of Accenture Interactive and enables us to deliver an expanded set of end-to-end services to brands and organisations across Greater China and the Asia Pacific region," said Brian Whipple, senior managing director, Accenture Interactive. "The addition of the PacificLink companies is a bold and strategic move to scale our business in the region and strengthen our ability to meet the growing digital demands of our clients."

Alvin Lam, founder and CEO of PacificLink, said: "We are passionate about the endless transformational possibilities that digital offers. That is why we are delighted about becoming part of Accenture Interactive, who like us, believe in the power of digital and collaborating with clients to deliver outcomes that they need to excel in their businesses and to better serve their customers. Joining Accenture, a global leader for digital services, is a huge recognition of the hard work that our truly dedicated team has put in every day over the years."

 

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