Several activists also took Apple to task for its "think different" motto, arguing that a company that so prides itself as both an icon and iconoclast, preaching a message of disruption in its marketing and business strategies, should reject the harsh working conditions that have been reported as institutional practice in the factories at Foxconn.
"It should apply to the entire supply chain, not just the end user," said Phoebe Kilgour, a Washington resident who signed the petition.
Said Shields: "If they want to be a leader we hope that they'll lead. Apple's branding is about, you know, 'think different.' Well, we're here today to say, 'Apple please do that.' Please do spend your energy and think differently about how these products are made."
Kenneth Corbin is a Washington, D.C.-based writer who covers government and regulatory issues for CIO.com.
Editor's note: Corbin signed Change.org's electronic petition.
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