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Agressive mobile interactions could turn off customers, warns ASDA

Derek du Preez | Feb. 17, 2014
The British retailer's head of insight said that mobile is a truly disruptive force in its business.

"As businesses, as retailers, we are very conscious that there is a bit of a land grab to own this interaction with the shopper," said Chruszcz.

"You've got all these parties saying that they can get messages to the shopper through different media channels. Ultimately the customer has the choice to turn this stuff off and there is a real risk that if this is done inappropriately by just one or two organisations, it could kill the whole thing."


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