Contrast this with consoles, which typically look better by the end of an eight-year cycle because developers learn to optimize for the hardware. And once you buy one console, you're guaranteed to run everything that releases for the entire generation.
Alienware has none of the "this-will-last-you" of a console, and none of the easy upgrade paths that keep your standard PC tower relevant. It's caught in the middle, and I fear it'll ultimately be a bad deal for everyone. How do you explain to your kid that his three-year-old Alienware Steam Machine just can't run Titanfall 2 at anything but dismal settings because the specs aren't good enough anymore?
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