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Amazon embraces its inner geek by buying Comixology

Jason Snell | April 14, 2014
The book giant is now a comic book giant, with its purchase of the leading digital-comic technology company.

And while Marvel continues to use Comixology's technology for its main app, it's also been actively developing its Marvel Unlimited app, giving it a strong option if it decides to distance itself somewhat from Comixology and Amazon.

So in the end, this acquisition might not mean a lot for Comixology users--but it might mean a major upgrade in the comics-reading experience for Amazon customers who've never heard of Comixology. And that's probably good for comics in general. But then again, who knows? As Dr. Manhattan taught us, nothing ever really ends.


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