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Amazon Fire Phone deep-dive review: Two weeks with a weird device

JR Raphael | Aug. 7, 2014
Do you want Amazon in your pocket? After half a month with the company's first smartphone, this reviewer was left scratching his head.

The Fire Phone is ultimately a collection of random ideas that don't come together to create any type of cohesive or compelling user experience. Its operating system is confusing and difficult to use, its Dynamic Perspective feature is gimmicky and counterproductive and its prominent integration with Amazon makes it feel more like a pushy salesperson than a user-focused tool.

Even if all of those factors weren't present, Amazon's limited app selection would be a deal-breaker for most consumers — as would the fact that phone is available only on a single carrier.

If you're fully committed to Amazon's ecosystem and want a phone that makes it easy to find and order stuff online — from Amazon and only Amazon — then maybe the Fire Phone is worth a glance. But if you're looking for a phone that does anything else particularly well, you're better off going with a more versatile device on a more mature platform.


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