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Amazon, PayPal, Google, Microsoft and Facebook seen as preferred BYOID providers

Brian Karlovsky | Aug. 7, 2014
Bring Your Own Identity comes to the fore in app-driven economy.

Business users in Australia also cited capturing attributes about users as the biggest benefit (93 per cent).

This indicates an evolving view of identity.

No longer viewed as simply a component for protecting data, identity is now seen as a value asset providing data that could drive incremental revenue and help maintain customers. The report found additional security developments could drive increased BYOID adoption.

The majority of IT and business users said "identity validation processes" would help increase BYOID adoption (72 per cent and 70 per cent respectively).

Implementing fraud risk engines also rated among the top three across both groups.

In Australia, business users feel that simplified user registration would help the most (85 per cent).

Only 27 per cent of business respondents believed formal accreditation of the identity provider was very important/essential, while 59 per cent of IT users believe formal accreditation is very important/essential. Ponemon Institute, chairman and founder, Dr Larry Ponemon, said a holistic examination of the attitudes uncovered in the research show two clear views of identity. "IT continues to take a traditional risk-based, security view of dealing with identities, while the business side takes a more value-based, customer-centric view of identity," he said.

"In order to gain the most value from any BYOID initiative, these two groups must collaborate and become allies for secure business growth."

 

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