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AMD execs tout firm's tablet plans

Sharon Gaudin | Feb. 7, 2012
With new CEO Rory Read at the helm for about six months, Advanced Micro Devices has turned its attention to the lucrative and burgeoning tablet market.

"I think it's understandable, especially for a company in a rebuilding phase," said King.

"Despite its size and growth potential, the smartphone market has been a brutal space for vendors offering alternatives to established CPUs. The tablet market, on the other hand, is still relatively wide open. Competing in smartphone CPUs is somewhat akin to running head first into a brick wall, while tablets are more like a picket fence," King added.

Some analysts wondered whether the company should have made a bigger splash at its meeting with analysts last week, considering it was seen as Read's coming out event.

Industry observers had been eagerly waiting to see if Read and his team would surprise them with a re-energized product roadmap.

"AMD's new management team presented with confidence and energy," said Patrick Moorhead, an analyst at Moor Insights & Strategy. "They did a good job communicating their priorities for the next few years.

"But I believe that many in AMD's ecosystem wanted to see more dramatic announcements, like ... plans to take large chunks of server market share. AMD will need to start taking market share to create some real excitement around the company," he added.


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