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AMD launches 'Richland' in Malaysia

AvantiKumar | July 1, 2013
AMD completes its 2013 range with Accelerated Processing Units for desktop PC builders and gamers.

AMD Alex Tan and Jerry Lu modified

Photo - (Flanked by models, from left) Alex Tan, Country Manager of AMD Malaysia; and Jerry Lu, Country Manager of MSI Malaysia and Singapore.


Semiconductor firm AMD Malaysia has launched its 2013 Elite A-Series Accelerated Processing Unit (APU) for desktop PC builders and gamers, codenamed 'Richland', to deliver enhanced graphics for better entertainment, it said.

AMD showed the complete range recently at Computex in Taipei, where AMD client products division's corporate vice president and general manager Bernd Lienhard said: "The new AMD A-Series APU is ideal for desktop PC builders and mainstream gamers wanting outstanding performance for their money, and today AMD delivers an excellent new follow-on to the recently announced mobile lineup."

"The combination of the high-performance third generation desktop APU with our existing portfolio of low-power, mobile APUs gives us our strongest-ever lineup of products for our customers and our technology partners," said Lienhard.

"The performance and upgrade options of the 2013 AMD A-Series APUs should make these products wildly popular with a wide range of PC enthusiasts who are building a new system or about to upgrade his or her system," said MSI Malaysia country manager Jerry Lu during the launch in Kuala Lumpur. "We look forward to supplying those enthusiasts with the stability and performance features of our FM2 motherboard."

By using the latest AMD Radeon HD 8000 Series graphics, the Elite A-Series combines the CPU and 384 Radeon parallel processing cores to offer up to 15 percent increased graphics performance over its predecessor, the AMD Second Generation APU formerly codenamed 'Trinity', which won the 2012 Best Choice of Computex Taipei award.


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