"When you only look within the walls of your company, you will get mostly the same answers that you've been getting to the same challenges. Taking an 'outside-in' approach means that you bring a new frame of reference into the equation," says Heaton.
"It helps us all get a bigger sense of issues, opportunities and what can be done about them.
"Also, there is a perception in the Australian corporate community particularly, that emergent technologies should be treated with suspicion or even as a threat. The reality is that these technologies can help a business thrive."
The winning team with Joanne Jacobson, plus Judges Steven Cooper and Frank Arrigo (Source: Steven Cooper)
Judging the Qantas Codeshare hackathon was a unique experience that merged corporate and casual, hard work and great fun, the way innovative processes should be.
The business value Qantas is likely to garner from the event, along with the opportunities and 'street cred' for its participants, particularly the winning teams, proves that to further innovative efforts in Australia, businesses need to turn to our thriving developer community. They also need to embrace local startups and entrepreneurs and recognise that the best ideas are not just IT-based, but a collaborative effort.
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