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Analyst: Microsoft to price Surface RT tablet at $400 to $500

Gregg Keizer | Oct. 10, 2012
Microsoft's new Surface tablet, slated to ship later this month, will be priced between $399 and $499, an analyst said today, in the same ballpark as Apple's iconic iPad.

But he admitted that the process isn't foolproof.

"Guesstimates come into the picture for components that don't really have an existing cost estimate, for example a ~150 PPI [pixel-per-inch] display on an iPad Mini or a magnesium casing for a Microsoft Surface," Singh said in his follow-up email. "Here, part of the guesstimate involves finding out the cost drivers for that particular component based on existing estimates."

Microsoft will begin selling the Surface RT on Oct. 26 at its online store, and at both its established and temporary "pop-up" retail outlets.



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