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Analysts push iPhone 5C price predictions to $450

Gregg Keizer | Aug. 29, 2013
Apple will choose to defend revenue because it can't compete at low-end in emerging markets.

That's a path Apple's unlikely to take.

"[$450] would not help Apple compete much more effectively in unsubsidized/prepaid markets," Singh said. "[But] I think Apple may be incredibly wary of leaving 'money on the table' and is likely to opt for a pricing strategy that is defensive rather than one that eliminates the 'price umbrella' for competitors."

Apple is expected to unveil its new iPhones, including the iPhone 5C as well as a full-priced model to replace the iPhone 5, on Sept. 10, and start selling the new smartphones in a first wave of markets on Sept. 20.


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