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Android smartwatches to retail at average US$30 by 2015: Gartner

Brian Karlovsky | Sept. 25, 2014
The worldwide smartwatch market is poised for lift off and could gobble up 40 per cent of the consumer wristwatch market by 2016.

Of the devices that were tested, the battery life could last up to five or six days.

However, as consumers add more devices to their households the number of gadgets that need to be charged is expected to reach a point where it becomes a burden for the consumer.

Zimmerman said we were seeing two opposing trends in the market with regards to form factor evolution.

Read more:Apple Watch to hurt competitors at first, but benefit thereafter: Analysys Mason

"On the one hand there are vendors offering smart wrist-wearables in a familiar watch-like form factor," she said.

"On the other hand in the past six to nine months, we have seen vendors launching products that resemble the early fitness wristbands, but come with displays that add significant functionality, including message and call alerts.

Original design manufacturers (ODMs) and semiconductor vendors in China are ready to take on the next generation of consumer. There are a growing number of local Chinese vendors that have launched fitness wrist bands, putting pressure on established players such as Fitbit and Jawbone.

Although these vendors currently have a primarily local market focus they will eventually turn to international expansion.

McIntryre said products and offerings among Chinese vendors were similar to those of other vendors with a variety of form factors, operating systems, connectivity and sensor options.

"International expansion will start to accelerate in 2015 and in this context we expect several Chinese vendors to build on Android Wear in parallel to create more appeal," she said.

"Certainly, they are faced with the same hurdles regarding design as all international vendors, but we also expect them to leverage one thing that has been to their constant advantage in the smartphone and tablet market: the cost advantage of the Chinese supply chain ecosystem.

"Chinese vendors might well be able to bring Android Wear based smartwatches to very affordable price points around $30 with decent designs and sensors — driving mass market adoption."

Read more:Google Glass vulnerable to hacker profiling: Kaspersky


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