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Apple could destroy tablet rivals with iPad price cuts

Tony Bradley | Feb. 20, 2012
Rumor has it the iPad 3 will soon be here. The device will most likely be a tremendous success simply by virtue of being an iPad, but if Apple wants to put some of its $100 billion hoard to use and get "creative" with the pricing of its tablets it could virtually assure its dominance and force many competitors to abandon the market completely.

Rival tablets are already struggling. Sales of competing tablets are anemic compared to the iPad, and competing tablets have been forced to cut prices to try and give users some incentive to even consider their tablet over an iPad.

If Apple undercuts the price of competing tablets, it could be game over.


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