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Apple defies PC downturn again, boosts Mac sales

Gregg Keizer | April 24, 2014
Apple on Wednesday said it sold 4.1 million Macs in the March quarter, growing sales during a period when the personal computer industry overall continued to contract.

Microsoft, whose Windows operating system powers most non-Mac personal computers, will report its March quarter earnings Thursday after the market closes. Microsoft's numbers, and the commentary by its executives, including new CEO Satya Nadella, should provide additional insight on the health of the overall PC business.

The Mac's ASP (average selling price) has remained remarkably stable over the last 6+ years, a tribute to Apple's focus on the high-end of the PC market.


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