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Apple in 2012: Jan-March, factory concerns, 'incredible product' promises, New iPad

Karen Haslam | Dec. 26, 2012
The first three months of the year saw Apple face Chinese factory concerns, make 'incredible product' promises to shareholders, and launch the New iPad

The problem with the New iPad was its claim to offer LTE 4G. Unfortunately it only offered one type of LTE 4G, the type in the US and Canada, leaving parts of the world that also had 4G networks in the dark. As a result Apple had to backtrack, making changes on its website and point of sale material. Apple was also getting the silent treatment over Siri, with a New York man suing Apple over the Siri voice assistant feature on the iPhone 4S, saying that it doesn't work as advertised.

On 19 March Apple announced that it would begin paying out a dividend and will start buying back shares. Apple said it would pay out $2.65 per share every quarter, starting in July, and buy back $10 billion in stock in the next fiscal year.

At the end of March we were reminded that Apple's iPad was just one of more than 220 tablet PCs on the market. While the iPad might be dominating now, warned analysts at ABI Research, the trend is for less expensive, sub-$400 (£250) tablets at display sizes between seven and nine inches. Knowing what we know now, it would appear that Apple was well aware of this.

Come back on Wednesday for April, May and June...


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