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Apple snaps up wireless chip-maker to beef up Bluetooth

Dan Moren | Aug. 2, 2013
Apple has deemed it increasingly important to control the key technologies that go into its products--case in point.

And there is, of course, the aforementioned mythical smartwatch. A power-efficient Bluetooth LE chip would be of primary importance to such a device, where battery life is at a premium. (Right now, for example, I've got two wearable devices, a Fitbit Flex and a Pebble, each of which lasts about a week between recharges--to me, that's the bare minimum for a device that you're going to use every day.)

Passif's acquisition may not be the last for Apple in the near term; CEO Tim Cook said at the D11 conference in May, before news of the location-related acquisitions came to light, that the company had already acquired nine companies in 2013, and that it was still shopping for talent. Let's just hope it's getting the bulk-pricing deal.


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