Apple doesn't usually respond to issues like this, but the company has been more communicative lately than in the past. CEO Tim Cook personally responded to security concerns surrounding the iCloud hack, and the company moved swiftly to pull iOS 8.0.1 and offer a fix when the connectivity and Touch ID issues were reported.
Apple has survived mistakes just as bad, if not worse, than the ones it made this week. All we remember of the iPhone 4 Antennagate is the famous phrase, "You're holding it wrong." Apple Maps still messes up even the simplest directions, and yet few complain.
As for #Bendgate: Apparently just nine people reported bent phones to the company since the 6 Plus was released last week.
"With normal use a bend in iPhone is extremely rare," an Apple spokesperson told the Wall Street Journal on Thursday.
Meanwhile, more than 20 million people have watched a guy on YouTube purposefully damage his new iPhone 6 Plus. Does the Internet turn nothing into something? All the time. Is it possible to sell 10 million new phones and move most of your customers to a new OS without a hitch? Probably not. Apple will emerge from this week a little scuffed but mostly unscathed. But we'll never forget #Bendgate.
Sign up for Computerworld eNewsletters.