My view continues to be that iPhone 5 has the absolute best display in the industry. We always strive to create the very best display for our customers. Some customers value large screen size, others value also other factors, such as resolution, color quality, white balance, brightness, reflectivity, screen longevity, power consumption, portability, compatibility apps, many things.
Our competitors have made some significant trade-offs in many of these areas in order to ship a larger display. We would not ship a larger-display iPhone while these tradeoffs exist.
On updating iOS
I would just add to that that because we are not fragmented like our competition, we can update an OS with a major release and a substantial percentage of our customers will update to the-to our latest software. We've made that very elegant and very easy. Also, because the usage for iOS is so much higher, when we integrate things well, people use them a lot more. And so, just those concepts by itself are huge advantages from a customer experience point of view.
On the Mac
I don't think [the PC] market is a dead market... I think it has a lot of life to it.
I think the reason we were down last quarter-we were down 2 percent-the market for PCs [is] incredibly weak. IDC said that the market for the March quarter was down 14 percent year on year which is the largest decline that I remember. At same time, we sold almost 20 million iPads, and it's certainly true that some of those iPads cannibalize some Macs. I personally don't think it was a huge number, but I do think it's some. I think probably the larger thing at least for the-maybe not so much on the Mac side but on the PC side is that people are probably extending their upgrade cycles. That said, I don't think this market is a dead market or a bad market by any means; I think it has a lot of life to it. We're going to continue to innovate in it. We believe that, if anything, the huge growth in tablets may wind up benefiting the Mac, because it pushes people to think about that product they're buying in a different manner and people may be even more willing to buy a Mac, where today they may be buying a PC.
And so we're going to continue making the best personal computers. Our strategy is not changing, and we feel really good about it. We delivered some incredible innovation last year with the Retina display with the MacBook Pro, and in an incredible thin and light package, and we've got some more great stuff planned. This is an area we're continuing to invest in.
On the iPad in enterprise
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