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Apple's iPad lineup now offers something for almost every customer

Ryan Faas | Oct. 20, 2014
Apple is often seen as a company that competes only in the premium portion of various computing markets. The iPad, in particular, has been a product that has always fit in at the high-end of the tablet market and has always been priced accordingly. Even the introduction of the iPad mini two years ago didn't change this. Although the iPad mini was a concession by Apple that people were interested in smaller tablets, it still remained at a high price for its form factor.

What is new is that this is the closest Apple has ever gotten to offering a truly budget-friendly iPad and that is significant. Although Apple will always be a premium company that, unlike many of its competitors, launches just a handful of new products each year, it is clearly making an effort to offer something to as much of the market as possible.


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