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ARaaS? Augmented reality as a service style launches in Australia

George Nott | June 12, 2017
Melbourne-based start-up Plattar has been backed by News Corp.

Augmented reality in the as-a-service model has been launched in Australia by News Corp backed Melbourne start-up Plattar.

Dubbed 'the world's simplest AR creator', a beta version of the the app builder and content management system has already been trialled by a number of customers including Australia Post, UNSW, Red Bull, PWC, Real Estate Australia (REA Group) and Swinburne University.

After receiving $1.1m pre-launch seed funding round in April last year - a proportion of which came courtesy of News Corp Australia's first ever seed investment - Plattar went public late last month.

"Previously, users have found AR expensive to create, hard to manage and requiring a technical skillset. In addition, a big barrier to mass uptake of the technology has always been the need for hardware to be AR enabled," said Plattar CEO and founder, Rupert Deans.

"With investment addressing this hardware compatibility and the launch of a platform such as Plattar, the impact AR is going to have on the day-to-day lives of millions upon millions of people is really difficult to describe; its applications are potentially limitless."



One early-adopter, Sacha Alagich, founder of home décor retailer Escape to Paradise, said her business had achieved a 300 per cent return on investment through its Plattar-based self-branded app.

"I've always thought it would be amazing if customers could see how the product looked in their home before they purchase," she told CIO Australia"Of course I didn't know how and I didn't have connections or technology to make it happen."

Plattar - made up of a 10 strong team based in Melbourne - approached Alagich about a year ago, and partnered to develop the '3D Décor App' over the course of a few months. The app allows customers to print out a marker page, then place a range of products - like cushions and bed throws - in situ in their homes. Users can then change the textile patterns through the app.

"All we did was just send [Plattar] images of our products and they created a 3D model from photos of our products and the dimensions. And then from there we just sent them the patterns that would be loaded onto the products. And it was as simple as that," Alagich said.

Escape to Paradise gained a quick win with the app after sales teams used it as a tool to secure a major hotel deal.

"The hotels could actually see straight away how the cushions from our range go with their colour themes, making it much easier for them to plan the different products they will need to order for a refurbished project. It just really sets us apart from anyone else who's giving a typical paper presentation. It gave it the wow factor, what we're doing is so cool," Alagich said.


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