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ARaaS? Augmented reality as a service style launches in Australia

George Nott | June 12, 2017
Melbourne-based start-up Plattar has been backed by News Corp.

REA Group - majority owned by News Corp - has been using the Plattar since last year to enable additional AR marketing materials that pop-up from newsprint ads.

 

Ahead of the curve

Augmented reality technology more generally has been used in a wide variety of use cases from The Royal Australian Air Force to manufacturing. The as-a-service business model, however, is relatively new to the field.

"One of the most exciting features of the Plattar launch is putting AR out to the market ahead of the curve," said Deans. "Plattar makes AR easily accessible to SMEs, agencies and developers, which will eventually drive major growth in the field."

The pricing model varies based on organisation size, number of users and number of apps. "DIY basic options start from under $2000 for setup including their own app and then price increases depending on your needs, number of users and amount of scenes etc. Monthly costs start from $99 per month" a spokesperson for the company said.

Augmented reality has seen enormous investment from the likes of Facebook, Google, Alibaba and Apple. The market is predicted to grow to $120bn by 2020.

 

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