Chinese handset makers have already shown they can excel at offering cutting-edge handsets, but at affordable prices, Wu added. It's an appealing strategy that can work well in emerging markets, where there's greater demand for lower-priced products.
"You can look at, for example, Africa. There are 700 million phone users there, and not a whole lot of smartphones yet," he said. "That's quite an interesting space people can expand into."
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