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ARM taps China to bring chip designs to emerging markets

Michael Kan | Feb. 5, 2015
To bring its microprocessor designs to emerging markets, ARM Holdings is looking to China and its growing number of electronics vendors to help pave the way.

Chinese handset makers have already shown they can excel at offering cutting-edge handsets, but at affordable prices, Wu added. It's an appealing strategy that can work well in emerging markets, where there's greater demand for lower-priced products.

"You can look at, for example, Africa. There are 700 million phone users there, and not a whole lot of smartphones yet," he said. "That's quite an interesting space people can expand into."

 

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