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Assessing BlackBerry CEO's July 2012 predictions of success

Al Sacco | Aug. 23, 2013
BlackBerry CEO Thorsten Heins shared a number of predictions on the fate of his company with's Al Sacco in the summer of 2012. Here's how those predictions panned out.

I'm not sure what future Heins thought he saw in July 2012, but I bet it's not the reality of the situation that he is seeing today. One thing is certain: Faith in RIM/BlackBerry has not been restored.

Sacco: Where will RIM be in one year from now? In July of 2013, what will I be writing about RIM and BlackBerry?
Heins I think you will be writing that you are surprised by the performance and the user experience of the BlackBerry 10 product, that it helps you achieve your daily objectives but also have fun. I think you will be writing that if BlackBerry gets its execution right and straight than the company has a great future.

I like BlackBerry 10; I have both a BlackBerry Z10 and a BlackBerry Q10, and they're the best two devices BlackBerry ever released. Today I carry a Q10 along with an Android device, but I find myself using the Q10 less and less every day. So am I "surprised by" BlackBerry 10? No.

I also think it's safe to say at this point that, execution aside, BlackBerry's future does not right now look "great."




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