PHOTO - [from left] Liew Swee Lin, general manager, Astro; YB Dato' Joseph Salang Gandum, Deputy Minister at the Ministry of Information, Communication and Culture; and Henry Tan, chief operating officer, Astro.
Malaysia's direct broadcast satellite pay television service provider Astro has announced Njoi, a subscription-free satellite TV service available nationwide, which offers access to education, information and entertainment on 18 TV and 19 radio channels.
Speaking on 18 February 2012, Astro chief operating officer Henry Tan said Njoi, which includes a set-top box, Out-Door Unit (ODU) satellite dish, smart card and remote control unit, is available at a one-time payment of RM288 (US$94.62) from authorised retails, and RM100 (US$32.85) for installation.
"We would like to thank all Malaysians for their support in helping Astro achieve more than 50 percent penetration of Malaysian TV homes," said Tan. "With Njoi, we are making available to all in Malaysia, the fundamental core content in lifelong learning, information and entertainment including key sporting events for free."
"We understand our responsibility to the community," he added. "We currently have a low entry pack of RM37.95 (US$12.47) for customers to enjoy Astro. A customer can then choose to add on genre packages and innovative services like HD, Video on Demand or Personal Video Recording, in accordance to his or her individual preferences. Soon, Astro will also be available on-the-go through companion devices of choice."
Datuk Joseph Salang Gandum, Deputy Minister at the Ministry of Information, Communication and Culture, said: "The landmark entry of Malaysia's first free satellite TV will create an abundance of choices in free or pay TV content for all Malaysians. This ultimately adds value for the Malaysian viewers, while at the same time, will drive the growth of local talent as well as the ideation and aggregation of local content."
Njoi channels includeAstro Tutor TV UPSR, PMR and SPM, as well as other entertainment and information channels like Astro Prima, Astro Oasis, Astro Awani, Astro AEC, Astro Vaanavil, Jia Yu, Makkal TV, CCTV4, Bernama TV, iView, iMus, TVi, TV1, TV2, Astro Xiao Tai Yang and 19 radio stations. Later on, customers can buy additional content through a prepaid mechanism, which will be available by the middle of 2012.
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