Australian service-driven opex approach inspires Virtual Instruments expansion
Virtual Instruments (VI) has followed its global customers into the Australian market with the goal of engaging with local service providers to capitalise on the uptake of operational expenditure (opex) models, according to chief executive officer (CEO), John Thompson.
Historically, about 85 per cent of VI's revenues flow through channel partners; it will look to emulate that figure in Australia. The overall goal is for the local business to comprise two to three per cent of all global revenues within the next 12 to 24 months, while Asia-Pacific (APAC) operations are expected to make up 10 to 15 per cent.
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