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Australian startup snapshot: Vimily

Adam Bender | July 1, 2013
Mobile app for video interviews becoming popular with marketers

Vimily is a mobile app that streamlines video interviewing and enables quick sharing on the Web. The startup works out of the Tank Stream Labs co-working space in the Sydney CBD.


The pitch
The Vimily app enables a user to create questions before conducting an interview. When the user starts filming using a mobile smartphone, the questions are displayed as prompts on the screen of the device.

The same set of questions can be used for a series of interviews, and multiple interviewers can record answers for the same campaign. Each set of interview questions is assigned a code, allowing anyone around the world with the code to film responses.

After each interview, video is uploaded to Vimily's servers and displayed on a single webpage. From there, it can be shared by email or social media, or embedded in a blog or website.

Vimily is meant for short-form Web content, allowing a maximum of 3 minutes per video. Vimily uses video compression and each 30-second video is about 10MB.

The Vimily app is free to use if the user agrees to Vimily branding on the videos and the webpage hosting the videos. The Sydney startup makes money by selling the service to corporations who want to have their own brand on the video.

At the recent CeBIT show in Sydney, the conference organizer created several standard questions and had 10 volunteer students ask them to the exhibitors, according to Vimily co-founder Matthew Barnett. CeBIT filmed about 1,300 videos using Vimily at the event, he said.

Businesses pay $3 per video if they want to include their own brand as an overlay on the video content. The price comes down to $1 for companies that record a greater number of videos. Businesses can pay in advance for a one-off event, or subscribe to a monthly plan.

Starting up
A family emergency precipitated development of the Vimily app.

"My father had a heart attack," said Barnett. "He was fine, but he was in the UK and I was in Australia and my brother was in the States."

The father had a "rags to riches" story that Barnett and his family wanted to record on film before it was too late. The question was how to do it cheaply and effectively.

Barnett said the family considered hiring an interviewer and film crew, but that option would have taken a long time, required great commitment from the father, and been too expensive-between $3,000 and $8,000, he said.

As an alternative, Barnett considered filming his father with an iPhone, but there was still the problem that he didn't know how to conduct an interview.


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