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Australian startup snapshot: Vimily

Adam Bender | July 1, 2013
Mobile app for video interviews becoming popular with marketers

Going global
The Vimily app is already available internationally, but most of Vimily's early customers are Australian."We are generally focusing on Australia, however there's nothing wrong with us getting a bit of traction in Asia because we understand the potential there," said Barnett. Europe is another area of interest because Barnett is English and Suess is German, he said."What Australia has as a benefit is that we can get large brands on board easier than we could do maybe in other countries," he said.

Asia had not originally been a target due to Vimily's lack of connections there, but Barnett said he was convinced to take a closer look at the market at the Echelon startup conference. "The video and social side of things is fantastic out there."Vimily plans to add offices abroad to gain traction in those international markets, but wants to keep development in Australia, Barnett said."It depends partly on funding," he cautioned. "If we do get a large funder overseas who needs us to be there and have significant operations ... we'll cross that [bridge] when we come to it."

Australian startup scene
"It's a really vibrant community," and growth of Australian tech startups in the last three years has happened on its own despite little government support, said Barnett.The Australian tech startup scene also seems more connected to Silicon Valley than other countries like London, Barnett said. Given that positivity is critical to success, a pleasant climate is another benefit to starting up in Australia, he added."On the downside, it's a very immature investment market," Barnett said. "Raising funds here is difficult.

There's only so many people you can go to and there's a mindset to keep valuations low.""It's basically less appetite for risk."The Australian government has not been of much help to startups, focussing instead on mining and education, said Barnett. "If the government starts to support, that will bring more investors in."However, Barnett thinks those attitudes may change with time. It took Israel's startup scene a decade to get where it is today, he said. "In ten years from now, we'll be there."


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