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Bacardi focuses IT on selling more spirits

Caroline Basyn | July 31, 2013
The CIO of the largest privately held spirits company in the world stays close to customers and recently deployed an iPad app that explains the rich history of its brands.

IT is uniquely placed in a company—it is the glue that holds the business together and transcends the boundaries of all functions. This is our specific, dedicated mission. It's at the intersection of these business priorities and the technological possibilities where you can bring distinctive value and contribute to a more profitable business.


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