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Billionaire Richard Branson's next frontier: Virgin Oceanic

Noaki Schwartz/Sydney Morning Herald | April 6, 2011
Sir Richard Branson reveals Virgin Oceanic, a submarine the billionaire hopes to take to the deepest parts of the ocean.

"People who are selling to the super-rich basically can't lose," said Reich, former Secretary of Labor during the Clinton administration. "Richard Branson can dig a hole to the centre of the earth and charge a million dollars a day to go through it and he'd find people to take him up on the offer."


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