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Black Hat USA 2014: Talking botnets and ad campaigns

Grant Hatchimonji | Aug. 7, 2014
Botnets are becoming more sophisticated and White Ops' Michael Tiffany spells out what that means for the advertising campaigns they've been targeting.

What this eventually amounts to, he says, is an economic disruption of the bad guy business model.

"If you make a computer view ads all day, any computer is going to start racking up money," says Tiffany. "So if we cut off the money made in this model, it takes a bunch of money out of the black market ecosystem."

Ultimately, it's in the adversaries' best interests to spend a lot of money to succeed at their attempts at fraud, but detecting the botnets, when done properly, is not as expensive of a process.

"We've worked out the arms race setup well enough that ultimately our cost of running the arms race is lower that the bad guys'," says Tiffany. "And that's how you win the arms race."


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