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BlackBerry enters the last chance saloon

Peter Burrows and Madeline McMahon (via Bloomberg/ SMH) | July 5, 2013
BlackBerry's chances of becoming a viable contender to Apple and Google in the smartphone market are dimming amid lackluster demand for its flagship touch-screen device.

BlackBerry CEO Thorsten Heins, speaking on a June 28 conference call, asked for patience. "BlackBerry 10 is still in the early stages of its transition," he said.

Morgan said BlackBerry's only hope to beat Microsoft is to invest heavily in the next few quarters.

"They won't make any money, but their ecosystem could grow," he said.


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