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BlackBerry plans to renew enterprise focus to lure back customers

Agam Shah | April 11, 2014
The company has to revert back to its roots and look at the enterprise for success, says John Chen.

"We have a complicated user interface, particularly in the invitation and registration process. We are working very hard right now and our next releases will focus around simplifying that user interface," said John Sims, president of global enterprise services at BlackBerry during the media briefing.

The company is building its global infrastructure to support mobile software and services, and also plans a professional services division to help in cloud and mobile-device deployments, Sims said.

BlackBerry has been the subject of acquisition talks in the past, but company executives said they are confident that an enterprise focus will aid in growth after years of struggles.

"We're going to build high-end phones for the enterprise customer. We talk about regulated industry, we talk about verticals, we're going to continue to push on that," Chen said.

 

 

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